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Baby Selfie Privacy Policy

Effective date: 7 November 2025

At Paperless Perks Ltd (“we”, “us”, “our”), we respect your privacy and are committed to protecting it. This Privacy Policy explains how the Baby Selfie mobile application (the “App”) handles information when you use it.

Information We Collect

We do not ask you to create an account, sign in, or provide personal information within the App. The only information collected is aggregated and anonymised analytics data provided by Firebase Analytics, which may include:

  • General information about the device model and operating system
  • Country or region inferred from IP address (no precise location)
  • Anonymised interactions with the App (e.g. which features are used)
  • Basic crash and performance diagnostics

Firebase Analytics does not provide us with information that directly identifies you, and we do not combine analytics data with any personal data.


How We Use Information

We use Firebase Analytics solely to understand how the App is used so we can improve the experience and ensure the App performs as expected. This may include:

  • Identifying popular interactions to prioritise enhancements
  • Monitoring crashes and performance to improve stability
  • Ensuring new updates work well across different device types

Third-Party Services

Firebase Analytics is provided by Google LLC. Any data collected through Firebase is handled according to the Google Firebase Terms of Service and Privacy Policy. You can learn more about Google's data practices here:Firebase Privacy and Security.


Children's Privacy

Baby Selfie is designed for use by parents and guardians. We do not knowingly collect personal information from children. If you believe that a child has provided us with personal information, please contact us using the details below and we will delete such information.


Data Retention

Firebase Analytics retains aggregated analytics and diagnostic data for the time periods specified in Google's analytics retention policies. We do not store or export analytics data outside Firebase.


Your Choices

You can opt out of Firebase Analytics by disabling analytics in your device settings. On iOS, you can limit ad tracking and reset your advertising identifier under Settings > Privacy & Security.


Security

We take reasonable measures to protect the information processed via Firebase Analytics, including using secure connections and relying on Google's robust infrastructure. Because Firebase Analytics handles only aggregated data, no personal data is stored within the App.


Changes to This Policy

We may update this Privacy Policy to reflect changes to the App or to our legal obligations. If we make material changes, we will update the "Effective date" above. Continued use of the App after changes are posted constitutes acceptance of the updated policy.


Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at:

Paperless Perks Ltd
Email: jack@paperlessperks.com

Looking for more information about Baby Selfie? Visit the Baby Selfie product page.

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