The Digital Shift in the UK
According to the BBC, more than half of all UK weekly shops are now done using digital wallets like Apple and Google Wallet.
Independent retailers are facing increased pressure from rising business rates.
Customer retention is no longer a "nice to have"—it's a survival strategy.
Compete with the Big Brands
Big UK names like Caffè Nero have spent millions on their apps. Paperless Perks gives you the same technology for a fraction of the cost, with zero app downloads required for your customers.
Why UK Businesses are Switching
No App Friction
Customers are tired of apps. Our cards live in the Wallet app they already use every day.
Beat the Rates Hike
Focus on your regulars. Digital loyalty increases visit frequency by up to 35%.
Instant Setup
Design your card in 5 minutes. No technical skills required.
UK Hospitality Ready
Perfect for coffee shops, bubble tea, salons, and local pubs across the UK.
Apple Wallet vs Google Wallet
In the UK, the smartphone market is split almost 50/50 between iPhone and Android. Paperless Perks works seamlessly across both platforms. When you issue a card, our system automatically detects the device and offers the correct wallet pass.
iOS Users
Native Apple Wallet Pass (.pkpass)
Android Users
Native Google Wallet Pass
Frequently Asked Questions (UK)
- Are customers familiar with Apple Wallet?
- Yes. The UK has some of the highest uptake in the world for mobile payments, and that is only increasing as in summer 2026 even drivers licenses will go digital: https://www.gov.uk/government/news/digital-driving-licence-coming-this-year. However, if concerned, you can always keep your existing paper loyalty card scheme alongside, and compare their effectiveness.
- Do customers need to download an app?
- No! Customers simply add the card to their existing Apple Wallet or Google Wallet app. This removes the friction of downloading a new app, which is a major barrier for small businesses.
- Isn't it better if my customers lose their cards?
- Many small business owners believe this, but it's a case of "survivorship bias" and the data doesn't support it. You only see returning customers who come back even though they've lost their card. You don't see the many customers who lose their card and never think about your store again. There's a reason big brands work so hard to get a presence on their customer's phones: it builds better retention.
- Can Android users use this?
- Yes, Paperless Perks supports both Apple Wallet and Google Wallet, covering over 99% of UK smartphones.